UPDATE: Bodyworks not responsible for text-message marketing

UPDATE (6:39PM): A friend called me and informed me how the process works. The martial arts program is being run out of Bodyworks, but not directly tied to them. The previous owned of this phone number had signed up for the course, and was therefore texted about it. However, the approach taken by the marketer who contacted me quite strange.

Also, I have owned this phone number for well over a year, so the information of this marketer was terribly outdated. It makes sense that Ray from Bodyworks was confused about the message. That being said, he was not aware of Systema being run out of his gym tonight it appears, or was at least not wanting to be involved with it officially.

To be clear, it is not the fault of Bodyworks in anyway. My journalistic curiousity is satisfied. Thanks to Mike for calling me and filling me in on their sign-up system.

I have received an email response from Bodyworks, concerning the text-message marketing I received earlier today.

I’m not sure what to think about the email response yet. I’m happy it didn’t take them long to get back to me, but it still seems odd that someone would message me to attend their gym, who was not hired by them.

Dear Mr. Veilleux,

We have received your complaint and I have reviewed the link you sent me directing me to your personal website.

I can assure you that this was not directed from our facility.  We DO NOT, HAVE NOT and WILL NOT provide any of our membership information to any individual or organization without having a court order to do so.  We run generic advertising campaigns with TV, radio and print and never via email/text messaging.  The campaign that is referred to in the message that you received was run last year by a local radio station so it is not even current.  I have no clue who that number belongs to and have tried calling it a few times and receive a voicemail.

We are very clear on our advertising policies and the rules and regulations that we are required to follow.  All of our material and methods are not only vetted by our legal counsel but also the groups we advertise with.  My guess is that someone has somehow sent you an old message.

We always give away prizes for charity events as well as marketing campaigns.  Any information captured by these agencies is kept and maintained by these associations.  We never receive this information as they have to comply with their privacy laws in the same manner that we do.

I have also reviewed your comments about the message you received and they are unjust and I would kindly request that you remove such unwarranted comments.

Trusting that I have satisfied your query.


Best Regards,

Ray”

In regards to Ray’s request concerning my comments: when I mention the marketer’s grammar, I assumed it was a third-party hired by them. The comments were not aimed at Bodyworks, but the third-party company I believed was working for them. The comments concerning it being illegal to text-market without customer consent is accurate, however. Ray has said it was not on his company’s behalf, but some questions still remain about it. To clarify, Bodyworks was apparently not responsible for the message, and it came from someone else. Who would message me concerning a company they aren’t reprenting? Questions abound. Any ideas?

Bodyworks fail: text-message marketing

I just received a text message (1:28pm), from a number I don’t recognize. The message is from 1-705-###-####. It reads:

“Hey, slight change. And an update. 1- the Systema is still at Bodyworks in the downtown mall. 2- starts at 7pm. Not 6pm. Oops. My bad. 3- Tonight is a FREE trial. I love free trials. 4-It is at our own intensity. EX: so push ourselves as it is suggested. 5- lets see how well you recognize me in casual clothing. Lol. Let me know if you can make it or not. ###-####.”

First, I have no plans tonight, and have never been a member of the above-mentioned gym. Second, when did text-message marketing start? Third, is it illegal for a company to text message someone, posing as a friend, in order to try and get you out to their event? Fourth, marketing professionals should use decent grammar and have a respectable grasp on the English language (in my opinion). This marketer clearly does not have either of these traits.

Is membership at this gym so bad they need to text message random people to come? Has anyone else been marketed at directly through text messages? What’s the legal policy on this?